Mavel is a herbal drug that helps alleviate digestive trouble and other mild stomach issues. Mavel needed to reposistion themselves to stand out from increasingly tough competition. The solution was a creative platform based on the fact that you cannot enjoy life to the fullest if you feel bad in your stomach. Or in other words, everything is better when you have a “good gut feeling” (God mavefornemmelse in Danish).
This platform is easily adaptable and enables Mavel to target specific seasons and situations that are known to be problematic – making them highly relevant.